Clarification of issues on the export of caviar abroad
If you fly abroad, according to Russian customs legislation, one person can take out 250 grams of black caviar. But not everything is as simple as it seems. When checking your baggage, you will be asked a question about the origin of your caviar. If you bought it from poachers and do not have any papers on the origin of the goods, then the caviar will be confiscated from you, an administrative case about the transportation of illegal goods.
Buying from us, you get a complete set of documents on the legal origin of caviar to be provided at customs, so that you can continue your journey calmly, without a spoiled mood.
You will be provided with the following documents:
- Declaration of Conformity;
- The certificate of conformity of products GOST (TU) of Russia;
- Commodity and cash voucher for purchased products;
Here you can learn more about the general rules of customs control when flying out of Russia: Federal Customs Service
Popular overseas product
Black caviar is often purchased as a souvenir for export from the country. This is quite natural, because it has long become a symbol of our country. However, if someone needs black caviar abroad, the ban on export is often heard in conversations. Legislative issues in this area are quite a hot topic for discussion in our country. Black caviar poaching and uncontrolled number of sturgeon catches led to the introduction of legislative regulation of this issue. And in this regard, the population has left many doubts. Many are interested in the question whether the sale of caviar is permitted. And we have a direct and verified answer to this question. Yes, black caviar in Russia purchased from a legal manufacturer is allowed for export from the country. However, there are certain conditions that place restrictions on such a permit. The fact is that several years ago, the legislation of the Russian Federation introduced a total ban on fishing sturgeon, which are the main producers of caviar. This naturally affected the production of this delicacy. Many say that the sale of black caviar is prohibited. This is due to the inability to catch sturgeon in Russia. However, the method that our company uses is completely legal, and the ban on the sale of caviar does not apply to it. New technologies made it possible to create conditions in fish factories that are suitable for sturgeon rearing, which are no different from their voluntary counterparts. Cultivation under aquaculture conditions has nothing to do with what poachers do; black caviar, obtained in this way, is absolutely legal. Only such products are allowed for sale in our country.
What documents are needed for the export of black caviar
There is another, equally popular question: "Dear Customs, do black caviar have any peculiarities when exported?" There are also a lot of inaccuracies in the public consciousness. There is an opinion that there is a ban on the export of black caviar, since its sale is not so simple. But this is not the case. If you are interested in black caviar, customs legislation allows you to freely export up to 250 grams per person. This news is good news for those who carry it as souvenirs. However, there are some features. Customs officers will certainly take an interest in its origin, and for this you will need documents for the export of black caviar. Buying it from legal manufacturers, you will not be difficult to explain where it came from. However, if you do not have documents, black caviar will bring you trouble. Products will be confiscated, and an administrative case on the transportation of illegal goods will be initiated against you. But if you have legally purchased black caviar, the law is on your side. When purchasing goods in our company, you will receive: a veterinary certificate, a declaration of conformity, a certificate of conformity of products to GOSTU of Russia, as well as a commodity and cash voucher for purchased products. So, if you have black caviar with you, customs will be able to verify its origin. In this case, you should not have any problems. In the presence of all documents for such goods as caviar, the customs legislation calmly refers to the fact of its export. It should also be noted that when exporting this product, it is necessary to use the “red corridor” at customs, as it is included in the list of goods subject to mandatory declaration. Do not forget this when you cross the state border.
What documents are needed to import black caviar to other countries?
Our company cannot answer this question, since the rules of customs import of goods in each country are different. You should study the customs rules for importing products to the country where you are going to go. Foreign rules for the importation of goods may not coincide with the rules for the export of goods from Russia. For example, according to the customs rules of the Russian Federation, one person has the right to export 250 grams of black caviar. At the same time, Israel’s customs rules permit the importation of black caviar without restriction, while the US customs regulations only allow 125 grams of black caviar to be imported per person. Therefore, we ask you to draw your attention to the fact that compliance with the customs rules of the country where you are going is your personal responsibility.
Red caviar is a popular delicacy, so there is always a demand for it. Currently in Russia there are some restrictions on trade with foreign countries and in this connection the development of the economy, including the fish industry, is taking place. More recently, a huge part of caviar was supplied to this country from abroad, but now the state is interested in increasing the production of red caviar in the country. Given that Russia has everything necessary for the cultivation of salmon, an entrepreneur can open his own business, which has great prospects and promises considerable profits.
However, it should be immediately noted that to start your business you will have to allocate a lot of money and in most cases have the right connections, because the production of red caviar is interesting for people who have power, and therefore there may be some unofficial obstacles along the way. High there may be a level of competition. The fact is that getting natural red caviar with minimal cost is possible only in some regions of the country. For example, you can grow salmon on the Pacific coast, separate areas of the Amur River and Kamchatka (pink salmon, sockeye caviar), but the main consumers of red caviar are residents of western Russia, and Pacific caviar gets to them at a very high price; Moreover, Russia does not have the necessary infrastructure and facilities to transport caviar over such long distances. A certain amount of caviar can be produced in the Barents and Baltic Seas, however these areas are very dependent on foreign supplies of live fish (including fry) for breeding. It is, of course, about specially bred fish species, in Russia the economy of this direction, alas, is very far behind in its development from the same Norwegian. Finally, a small part of the caviar can be produced in the Caspian Sea, but the conditions there are different. From this it can be understood that it makes sense to engage in such a business only in these regions, and Pacific caviar will mainly come to the local market, north-west production is highly dependent on foreign supplies, and Caspian production is not always profitable. It is not possible to produce caviar in other regions, and in other regions, entrepreneurs are engaged in producing protein - artificial - caviar. And in any region there will be many farms that produce caviar. On the other hand, this product is relatively rare, expensive, so the appearance of a new player, although it will affect the market, but at the same time, everyone will be able to sell the product. That is, there are still chances to take their place, especially if the entrepreneur knows the right people and has studied the local market well.
In general, the business for the production of red caviar in any case will have to be combined with the management of the fishing industry, because it is not economically feasible to create a nursery just for the sake of caviar. In this connection, profit is calculated not only for caviar, but also for meat, which is also very much appreciated by salmon. This article will not discuss in detail the process of organizing a fish hatchery, because it is discussed in more detail in a separate article; we will only note the key points of the organization of a nursery for salmon. The farm is organized on the banks of rivers and reservoirs where the fish live, and their catch for caviar passes only during spawning, or rather, some time before it starts, while the fish is full of caviar. In terms of time, more precisely, this largely depends on the type of fish and region, but it is always autumn, and at this time it is optimal to collect fish for the sake of meat. To preserve the natural balance and to obtain permits for their activities, special breeds of fish must be populated into the reservoir, which were bred specifically for the production of caviar and meat production. A competent ichthyologist can help with this, preferably, who was already engaged in caviar production. That is, a batch of fish from the family of salmon is bought, suitable for breeding, and is launched into its large nursery with access to the rivers (that is, it needs running water). In order to avoid charges of poaching in general, from the very beginning it is better to find a lawyer who will assist in registration. Formally, there are no restrictions on the trade in red caviar in Russia. Thus, for breeding salmon, one should apply to fish farms that trade either for breeding fish or fertilized caviar, from which fry can be obtained. The cost varies depending on the breed, on average an adult fish (one) costs about 300 rubles, caviar, of course, is cheaper, but buying it exclusively is very risky. Or you need to take in large quantities. At the same time, the salmon in the stagnant water does not live, and for spawning they need access to the rivers, so the fish farm must be equipped, taking into account the fact that the fish need access to the open water.
To get started, you must register as a business entity. You can take shape as a peasant farm (KFH), which from a legal point of view close to individual entrepreneurship. Large farm with a large turnover is better to register as a limited liability company. The work will also require permits from the Ministry of Natural Resources and Ecology, which includes the Federal Service for Supervision of Natural Resources and the Federal Agency for Water Resources, and will also need to contact the Ministry of Agriculture to obtain veterinary certificates. We will have to go through a lot of procedures, providing samples of our products to the laboratory. Only by obtaining all the necessary permits will it be possible to trade red caviar without restrictions. But still the help of a lawyer is useful in the registration process, and in subsequent work.
Next you need to equip the production premises directly for caviar. Here you need to build a separate workshop, in which only caviar will be produced. And here you need to understand that if an entrepreneur wants to sell products at retail or wants to act as a ready-made factory, then he needs to buy in addition equipment for packing canned caviar in a special container. However, most farms simply prepare caviar, after which the entire batch is sold to a specialized factory, which is engaged in the industrial production of caviar, namely, it packs it and sells it under its own name. For trade, you need to have a line for processing the harvested caviar, this includes such machines as a plant for punching salmon caviar, for washing the caviar, for drying the caviar and a container for salting. In addition, if the farm plans to work with raw materials that have been frozen, then you need to buy a special defroster. Previously, a caviar extractor must be on the line of fish meat preparation, which extracts the yasks before sending the caught fish for processing. In general, many of the devices are present on a full-fledged line of fish processing, therefore, caviar comes usually already washed and ready for subsequent processing. Additionally, to save the caviar obtained, you need to purchase a pasteurizer and refrigeration equipment.
In general, the cost of equipment depends on such factors as performance and functionality, outdated devices imply some manual labor, the most modern machines are fully automated. In general, for an amount of about 5 million rubles, you can get a ready line for the processing of caviar, just need to say that this amount is solely for the possibility of obtaining caviar, for organizing your own economy, additional investments will be required. Also, this amount is very averaged, because farms of different formats and different capacities require the provision of different equipment. There are small, in fact, subsidiary farms such as a private pond, which can be inexpensively built and relatively inexpensively maintained (only here it is impossible to speak about industrial production, maximum — entrepreneurship with a view to a small local market).
A large fish processing plant will cost the entrepreneur a few tens of millions of rubles, and this is only if you don’t have to additionally upgrade the territory and prepare artificial reservoirs.
To implement red caviar, you can use several methods. The simplest one is the local market, it is suitable for small producers who produce some red caviar and can sell it exclusively in their region, and sometimes even within the settlement. In this case, the cost of one kilogram of caviar is significantly higher than in industrial production, but in the process of product sales intermediaries are excluded. The most common option is local production of a relatively large batch of products with subsequent sale to fish factories. It is often enough to simply wash the caviar and transport it to the buyer, even an industrial enterprise will be engaged in canning. And finally, it is possible to produce caviar under its own brand, having opened its own plant, but this direction will require investments of tens of millions (sometimes not even rubles), and it will be necessary to deal not only with production, but also with promotion of their products on the market. That is, the risks here are the biggest.
Granular business
Any fish caviar is a source of vitamins and trace elements. This delicacy is used in the manufacture of salads, snacks and other healthy and nutritious dishes. Caviar is in demand regardless of seasonality and income of the population. Therefore, fisheries can bring a good income to its owner. Until 2014, the delicacy was delivered to Russia from abroad, as the domestic fish industry was depleted and ceased to develop. After the introduction of sanctions against Russia, there was an interest in the development of domestic caviar production. How to organize this business idea and what investments will be needed, we will discuss the subtleties in this article.
Subtleties and specificity of business
A caviar fish farm can specialize in one type, such as red or black. Depending on the specifics of the business equipment is selected. Then it becomes clear how much money you need to invest in business.
The production of red caviar will cause start-up entrepreneurs a lot of difficulties. The fact is that the authorities have a close attention to this business, and there may be certain obstacles in the sale of products. According to marketers, there is high competition in the red caviar market, as it is possible to grow salmon, sockeye, chum salmon in an environment close to natural, only in some regions of Russia. And this is one of the least expensive ways of breeding fish and obtaining a valuable product - caviar.
For example, in the Far East for breeding salmon, the state allocated part of the Kamchatka and Amur rivers. Pacific caviar falls mainly on the table to the residents of eastern Russia, since there are no technologies for its transportation over long distances.
It is a little easier to breed sturgeon, as this fish is relatively unpretentious and easily contained in artificial indoor pools. But its maintenance for one caviar is unprofitable, therefore, sturgeon farms combine two types of activity: meat and caviar production. The second important point is a long period of sturgeon maturing. You can get the first caviar from a three-year-old individual, and until that time the business will be unprofitable and will bring nothing to its owner. We need a reserve of money that will support the company all this time.
The simplest is the production of caviar from freshwater fish: pike, perch, crucian carp, perch. But the content of caviar in freshwater fish, except for pike, is small, so the sale of meat is in the first place among farmers in this direction.
In natural waters, fish are caught only during spawning and are sown. But get a large number of caviar with a pool or cage maintenance is possible only from some artificially bred fish species. For this purpose, an experienced ichthyologist is hired for production, who will correctly select the breed.
The company for the production and sale of caviar can offer the buyer the following services:
- Caviar wholesale.
- Sale of fertilized caviar for fisheries.
- The implementation of fish meat.
As an additional income - the organization of private fishing, but it is organized only when the content of fish in natural waters and not during spawning.
You can engage in retail sales in one case: if you additionally organize a canning shop, you need to purchase equipment and pass the necessary checks. This will add to the basic estimate of 30%.
Payback business 3-4 years, depending on the type of fish. Growing sturgeon occurs at 3-4 years, salmon, sockeye salmon, chum salmon - in 2.5 years.
We make out the documents
To organize a legal business, you must issue a legal entity. For beginners, it is enough to open individual entrepreneurship, but if plans are to work with large companies or government agencies, then LLC will be needed.
To open an IP, you must contact the tax authorities at the place of registration and submit the following set of documents:
- Application for registration of type of activity. The following JCPA are suitable for the production and sale of caviar: 03 “Fish and other products of fisheries and fish farming”; 03.21 “Fish and other products of marine species”; 03.22 “Fish and other freshwater fish farming products”.
- Notarized photocopies of: passport, TIN.
- Receipt of payment of state duty.
Fish farming of freshwater and marine species falls under the USN, so immediately after registration a statement is written. Next, you need to receive a letter about registration in the state registry.
Farm equipment
To operate a fish farm, you must equip the reservoir. Salmon species are contained in running water, so part of the river is enclosed with a dense grid (cage), and fry are launched. The price of fry depends on the size of individuals. The smaller the view, the more expensive the price per kilogram. On average in Russia, 1 kg of salmon fry costs 800 rubles, sturgeon - 450 rubles, river pike, carp, crucian carp - 300 rubles.
For artificial content is equipped with an indoor pool, which is equipped with filter pumps, thermometers, feeders. The price of one pump is from 1 200 rubles. The pool should have a depth of at least 3 m and size depending on the number of individuals. For an adult fish that will spawn, you need at least 2 cubes of water.
In the small pool only river freshwater fish will breed: pike, perch, crucian carp, pike perch.
We staff
An ichthyologist is necessary for proper selection of the type and care of pets. He will carry out the preventive measures necessary for individuals to gain weight quickly and not to hurt.
With closed maintenance, maintenance personnel is needed to clean the pools, feed the fish, and spawn eggs in time. Only a person with experience can collect caviar without damage to an adult individual. Therefore, caviar assembly is carried out either in parallel with catching individuals for meat, or a special employee is hired.
Employees are executed under an employment contract, an ichthyologist can carry out their activities as a part-time worker.
We arrange the sale
For the sale of caviar, it is necessary to take a batch of products to the local sanitary epidemiological station and get an opinion on the quality and safety. Then sales are organized through wholesale markets or dealers. In order to independently sell products on the market or in a specialized outlet, it is necessary to arrange an additional activity and hire a seller. Products must be packaged in a special container with a sticker from the manufacturer. As for beginners, the purchase of such equipment is unprofitable, it is easier to deliver the product in bulk to the market.
The easiest way is to take the products to the factories that are engaged in the manufacture of canned food. But the price will be lower by 20–30%.
Eventually
Organizing the production and sale of caviar is easy. Of course, if you are not going to get red caviar. Salmon, trout, salmon are found in open water bodies of only a few regions of Russia. With artificial caviar, individuals give a little and it is difficult to contain fish.
It is easier to breed sturgeon species for black caviar. They can be maintained in indoor pools, but the business will pay off no sooner than in 3-4 years, since each individual must reach puberty. The easiest way is to breed and get caviar from freshwater fish, for example, pike. But even here their investments of at least 150 thousand rubles will be required.
How to choose red caviar? 11 rules for buying red caviar.11 rules for buying red caviar + 1 black. How to buy real good red caviar? How to distinguish real caviar from fakes, how to choose fresh caviar. Video tips. As well as a useful article on caviar and its selection.
Several centuries ago, red caviar in our country was not considered a delicacy - it was eaten daily and in large quantities. The farm laborers hired for salmon even begged their employers to feed them less often with the order of boring red prey. However, a similar situation was observed only in the areas of fishing and at the Tsar's court, and the caviar almost did not reach the inhabitants of Central Russia. And the reason is not in shortage, but in the fact that the product spoiled too quickly.
Fortunately, today valuable goods can be bought everywhere, except that its quality is not always excellent. On sale, caviar is often found poorly processed, spoiled, too thin, artificial or stuffed with preservatives.
How to choose caviar?
Before you get on your table, red caviar goes through a serious and lengthy process. First, salmon ovaries are removed from fish and sorted by quality and degree of maturity. Then, through special sieves, the eggs are separated from the connective tissue films and washed with cold, pre-boiled water. After that, the product is salted in a brine solution and preserved.
Naturally, quality and proper cooking it is possible only in the factory workshops - the poachers make all the manipulations in unsanitary conditions, use raw dishes and only known salting recipes for them. Therefore, the main thing when buying such a valuable product is not to run into a fake product that is dangerous to health. It is better to buy caviar in supermarkets and trusted stores, where there is a thorough check of products. Do not miss the suspicious and cheap jars of red caviar in the markets. And the more so refuse a deli product in plastic containers without any identification marks (grade, shelf life, information about the manufacturer), even if it is offered by a “familiar friend who carries caviar directly from the Far East”.
In the bank or by weight?
If you choose which caviar to buy - weighed out, in a tin or glass jar, it is better to give preference to the latter. A product that is placed directly in the store is subject to the daily effects of harmful bacteria. In addition, the date of its manufacture and expiration date will never know, but it deteriorates faster than canned. Caviar in a tin container is protected from external factors, but it has one serious disadvantage - it cannot be considered. You can only shake the jar - if it gurgles, it means that there is more brine than the product itself. Under the glass, the caviar is in full view. Ideal kernels are whole, without crumpled sides and tightly fit one another. The total mass in the jar should be of a uniform reddish color, thick and without any extraneous inclusions - connecting films, spade (broken caviar shell), blood clots, whitish sediment, and especially mold. If the manufacturer has gone too far with vegetable oil, fat drops will be clearly visible under the glass.
Extra preservative
When buying canned caviar, you should definitely read the information on the label. Well, if there is a GOST on it and it is written that the product belongs to the first grade, this means that the eggs are perfectly matched in size. The second grade allows you to mix the eggs of different salmon, so the product looks less presentable. In addition, on the label, the manufacturer always indicates the composition of its goods. This is usually caviar, salt and preservatives, without which the delicacy can not be stored for more than 2 months (with additives - about a year and only in the refrigerator). Sorbic acid (E200) and the antiseptic urotropin (E239) are still used in Russia, which is recognized as a toxic substance in the United States and Europe. Unfortunately, while on the shelves you can find banks made by the old technology. But from July 2010, urotropine will be banned, and manufacturers will be forced to learn a new method of preserving the product - pasteurization. Instead of chemical preservatives, caviar will begin to be decontaminated by high temperature - to process already rolled jars with steam at + 60º. According to the assurances of the developers at the Research Institute of the Fishing Industry and Oceanography, the delicacy after pasteurization will not lose its taste and will become more useful. While preservatives are allowed, it is necessary to watch that their quantity was minimal. For example, the presence of glycerol (E422) is completely superfluous. It is added to artificially retain moisture in the calf.
Caviar from ... milk
In addition to natural in stores today you can find artificial caviar. It is usually made from protein products - chicken eggs, milk, gelatin. In principle, the production technology is very similar to the preparation of french fries - a mixture saturated with fish flavors, flavor enhancers and dyes, drip into the oil, and under the influence of high temperature the protein is rolled into a ball. In order not to confuse natural caviar with a surrogate, it is necessary to read the labels on the label and be guided by the price - a kilogram of a “live” product cannot cost less than 600 rubles. In addition, the fakes are usually perfectly round, without germ buds, have a sharp herring odor, burst in the mouth when biting and stick to the teeth. However, when the manufacturer dilutes natural caviar 10-15% artificial and mixes everything well, it is almost impossible to detect counterfeit.
Expert opinion
Lyudmila Shatnyuk, doctor of technical sciences, head of the laboratory of the Research Institute of Nutrition of the Russian Academy of Medical Sciences.
Red caviar is a healthy product. It contains proteins, calcium, phosphorus, polyunsaturated fatty acids and vitamins A, D and E. However, it is impossible to overdo the treat - a safe dose for new Year's Eve 2-3 sandwiches. Salt contained in caviar can retain water in the body and disrupt metabolism. High concentrations of protein or preservatives can cause allergies. In addition, in combination with butter and white bread, caviar becomes quite high-calorie and heavy food for the stomach. But most importantly - the product must be safe. Even one fake sandwich can ruin your party very much.
A valuable product is given to us by different types of salmon - pink salmon, sockeye salmon, chum salmon, coho salmon, trout. By the amount of protein, fat content and degree of usefulness, all eggs are exactly the same, but their appearance and taste can be very different. Some people love small “peas”, others choose a larger product, and still others prefer burgundy to orange treats.
Pink salmon
This caviar has become popular in our country for two reasons. First, pink salmon among the salmon is considered the most prolific. Secondly, the taste of eggs is universal, so most consumers like it. The product is medium in size (about 5 mm in diameter), with a not very strong shell, orange or light orange in color.
Kizhuch
Caviar is small and unlike all other species has a burgundy shade. The taste of the product a little bitter.
Trout
Trout roe is the smallest - it is only 2-3 mm in diameter. You can recognize it by color - it can be from yellow to bright orange. Recently, this product is massively entering our market.
Red salmon
Her calf is slightly smaller than that of pink salmon, about 4 mm in diameter. However, the product is rarely available for sale due to the mass extermination of sockeye.
Chum salmon
This caviar is in second place in size - it can be 5-6 mm in diameter. Before the revolution, it was called "royal" and exported abroad. Large eggs have a regular spherical shape, a bright amber-orange color and a well-marked fatty spot germ. For showiness ketovoe product is often used to decorate dishes. However, not everybody likes large caviar; it has a rather dense shell.
Chinook
This species of fish has the largest caviar - in diameter it reaches 6-7 mm, has a rich red color and an acrid-bitter taste. However, such giant eggs today in stores no longer meet - Chinook is listed in the Red Book.
Flying fish
This red caviar, which came to us along with Japanese rolls, stands out from the slender row of valuable product. Firstly, it is not salmon, but flying fish that tosses it. Secondly, the eggs are by nature colorless, and they become red due to sauces and seasonings. They might as well be green, blue or black.
Expert Tips - Business Consultant
Related photos
Caviar caviar strife. But whatever type of caviar is discussed, it is a perishable product and requires special treatment. So, it is necessary to organize the sales process before the caviar itself is produced. Just follow these simple step by step tips and you will be on the right track in your business.
Brief Step-by-Step Business Guide
So, consider the actions that need to be taken.Step -1
Determine the type of your future buyer. Its characteristics depend primarily on the type of caviar. For example, for sturgeon - this is a very narrow layer of very wealthy people. According to marketers, only 1% of the population can regularly acquire black caviar, and by the holiday - 4%. And this means that it is necessary to build a sales system, focusing on the principles of promoting premium brands. Red salmon caviar is a more democratic product, it is already on the tables of the majority of the population. Pike caviar takes the third place in popularity among Russians, but this is already an offer for an amateur, a connoisseur of fish cuisine. Next, go to the next step of the recommendation.
Step -2
Familiarize yourself with caviar production regulations and requirements. GOST requires that after salting caviar got into banks within a month. There are TU, the technical conditions allowing to make canned food from the frozen caviar. As a result, its taste is reduced, but it also decreases the cost. Next, go to the next step of the recommendation.
Step -3
Organize outlets for the sale of cask caviar by weight within a few months after the fishing season. You can do this at fairs, markets or rent a place in the grocery store. Note that caviar, made according to GOST and not rolled up in banks, must be sold within four months. Next, go to the next step of the recommendation.
Step -4
Negotiate with the enterprises of the HoReCa industry. It is hotels, restaurants and cafes - one of the most likely consumers of luxury products. Choose businesses in accordance with the status of your product: premium, luxury or economy. Next, go to the next step of the recommendation.
Step -5
Find out the conditions on which to take the goods for the implementation of retail chains. The choice of one or another type of supermarket depends on the intended portrait of the consumer. Explore caviar market in several regions of the country. Next, go to the next step of the recommendation.
Step -6
Put your offer on the Internet. Contact online stores that are engaged in food, and agree on the terms of cooperation. Their sites will take on the promotion and search for customers. You will only ship products on time. Next, go to the next step of the recommendation.
Step -7
Make a marketing plan to promote your product. Use promotions, tastings, sales. Think over the advertising campaign, if you come with this business for a long time.
This Business Guide covers the following issues:
- Caviar Rules
- How to choose the caviar
